Animated Campaign Videos

Words are all we need just a start.

Animation, motion graphics & interactive video services for brand activists, nonprofits, and public sector marketing & communications.

What is an animated campaign video?


Animated campaign videos are pieces of short-form content that spearhead or support a wider campaign. The aim of a campaign video is often to spread awareness of a specific message, engage communities, and ultimately, to improve outcomes for its audience or point them to where they can find more information.

That could mean any number of things, but there are several types of campaign where video and animation can be particularly effective;

  • Marketing campaigns
  • Social media campaigns
  • Charity campaigns
  • Healthcare campaigns
  • Kickstarter campaigns

When you’re trying to reach out and deliver a specific message, animation can be the biggest power-punch in your content marketing arsenal. It’s the antithesis of Monday morning memos. It opens up a world of creative possibilities and is one of the best ways to really connect and engage people with what your campaign has to say.

“Shy Guys created beautiful videos that made our whistleblowing research accessible to a much wider audience. They delivered a high quality product within designated time frames and were very professional throughout the process.”

The Team | Whistleblowing Impact

“Professional, helpful and know their stuff. We felt informed every step of the way and were delighted with the end result.”

Natalie Maxim | Surrey County Council

“I’ve worked with Shy Guys Studios for many years now and would recommend them to anyone looking for a high quality animation. Their professional approach to any project makes them easy to work with and subsequently, they produce great results.”

Jemma Hodkinson | Production Manager

“We truly love the animation you’ve created for us! It makes us smile every time. We’ve received a really positive response to the new community too!”

Linda Corrie | BPS


  • What makes a good campaign video?

    A good campaign video needs to be short and succinct, accessible, and engaging. Crucially, it should also be audience-focused. There’s little point in creating content unless it speaks to the right people, so every campaign video we create is designed with the audience in mind.

  • How long should a campaign video be?

    In a busy and content-saturated world, gaining and holding people’s attention is key. Attention spans generally start to wane after the first minute of a video, so to be really effective, you should aim to keep your campaign video under the 2-minute mark.

  • How much does an animated campaign video cost to create?

    Everything we create is tailored to your campaign, your brand, and your goals – and our pricing reflects this. We normally need to ask you a few questions first before we advise you on budget, so please get in touch with us! More information can be found on our pricing page.

How can we help?

  • Book a 30 minute briefing call to tell us all about your project and get a quote.

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  • Drop us an email with a few details about your project, and we'll get back to you.

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