Privacy & Cookie Policy

Privacy Policy

This privacy and cookie policy was updated on the 15th March 2022.

This privacy policy applies between you, the user of this website and Shy Guys Ltd, the owner and provider of this website. Shy Guys Ltd takes the privacy of your information very seriously. This privacy policy applies to our use of any and all data collected by us or provided by you in relation to your use of the website.

This privacy policy should be read alongside, and in addition to, our Website Terms and Conditions, which can be found here.

Please read this privacy policy carefully.

1. Definitions and interpretation

  1. In this privacy policy, the following definitions are used:

Data

Collectively all information that you submit to Shy Guys Ltd via the website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;

Cookies

A small text file placed on your computer by this website when you visit certain parts of the website and/or when you use certain features of the website. Details of the cookies used by this website are set out in the Cookie Policy below;

Data Protection Laws

Any applicable law relating to the processing of personal data, including but not limited to the Directive 96/46/EC (Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK;

GDPR

The General Data Protection Regulation (EU) 2016/679;

Shy Guys Ltd, or us

Shy Guys Ltd, a company incorporated in England and Wales with registered number GB250811629 whose registered office is at Maple House, 5 The Maples, Cleeve, Bristol, BS49 4FS;

UK and EU Cookie Law

the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronxic Communications (EC Directive) (Amendment) Regulations 2011;

User or you

any third party that accesses the website and is not either (i) employed by Shy Guys Ltd and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Shy Guys Ltd and accessing the website in connection with the provision of such services.

Website

the website that you are currently using, www.shyguys.co.uk, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

1. The singular includes the plural and vice versa;

2. In this privacy policy, unless the context requires a different interpretation:

a. references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
b. a reference to a person includes firms, companies, government entities, trusts and partnerships;
c. “including” is understood to mean “including without limitation”;
d. reference to any statutory provision includes any modification or amendment of it;
e. the headings and sub-headings do not form part of this privacy policy.

2. Scope of this privacy policy

1. This privacy policy applies only to the actions of Shy Guys Ltd and users with respect to this website. It does not extend to any websites that can be accessed from this website including, but not limited to, any links we may provide to social media websites.

2. For purposes of the applicable Data Protection Laws, Shy Guys Ltd is the “data controller”. This means that Shy Guys Ltd determines the purposes for which, and the manner in which, your data is processed.

3. Data collected

1. We may collect the following data, which includes personal data, from you:

a. name;
b. date of birth;
c. gender;
d. job title;
e. profession;
f. contact information such as email addresses and telephone numbers;
g. demographic information such as postcode, preferences and interests;
h. financial information such as credit/debit card numbers;
i. IP address (automatically collected);
j. web browser type and version (automatically collected);
k. operating system (automatically collected);
l. a list of URLs starting with a referring site, your activity on this website, and the site you exit to (automatically collected);
m. in each case, in accordance with this privacy policy.

4. How we collect data

1. We collect data in the following ways:

a. data is given to us by you; and
b. data is collected automatically.

5. Data that is given to us by you

1. Shy Guys Ltd will collect your Data in a number of ways, for example:

a. when you contact us through the website, by telephone, post, e-mail or through any other means;
b. when you make payments to us, through this website or otherwise;
c. when you elect to receive marketing communications from us;
d. when you use our services.

6. Data that is collected automatically

1.To the extent that you access the website, we will collect your data automatically, for example:

a. we automatically collect some information about your visit to the website. This information helps us to make improvements to website content and navigation, and includes your IP address, the date, times and frequency with which you access the website and the way you use and interact with its content.
b. we will collect your data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the website, see the section below, headed “Cookies”.

7. Our use of data

1. Any or all of the above data may be required by us from time to time in order to provide you with the best possible service and experience when using our website. Specifically, data may be used by us for the following reasons:

a. internal record keeping;
b. improvement of our products/services;
c. transmission by email of marketing materials that may be of interest to you; in each case, in accordance with this privacy policy.

2. We may use your data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below).

3. For the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft-opt-in:

a. soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under “soft opt-in” consent, we will take your consent as given unless you opt-out.
b. for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we’ll provide.
c. if you are not satisfied about our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed “Your rights” below.

8. Keeping data secure

1. We will use technical and organisational measures to safeguard your data.

2. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your data, please let us know immediately by contacting us via this e-mail address: hello@shyguys.co.uk.

3. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

9. Data retention

1. Unless a longer retention period is required or permitted by law, we will only hold your data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the data be deleted.

2. Even if we delete your data, it may persist on backup or archival media for legal, tax or regulatory purposes.

10. Your rights

1. You have the following rights in relation to your data:

a. Right to access – the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
b. Right to correct – the right to have your data rectified if it is inaccurate or incomplete.
c. Right to erase – the right to request that we delete or remove your data from our systems.
d. Right to restrict our use of your data – the right to “block” us from using your data or limit the way in which we can use it.
e. Right to data portability – the right to request that we move, copy or transfer your data.
f. Right to object – the right to object to our use of your data including where we use it for our legitimate interests.

2. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your data (where consent is our legal basis for processing your data), please contact us via this e-mail address: hello@shyguys.co.uk.

3. If you are not satisfied with the way a complaint you make in relation to your data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at www.ico.org.uk/.

4. It is important that the Data we hold about you is accurate and current. Please keep us informed if your data changes during the period for which we hold it.

11. Links to other websites

1. This website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

12. Changes of business ownership and control

1. Shy Guys Ltd may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Shy Guys Ltd. Data provided by users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the data for the purposes for which it was originally supplied to us.

2. We may also disclose data to a prospective purchaser of our business or any part of it.

3. In the above instances, we will take steps with the aim of ensuring your privacy is protected.

Cookie Policy

This website www.shyguys.co.uk (“Our Site”) uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, We are able to provide you with a better experience and to improve Our Site by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of Our Cookie Policy is deemed to occur when you continue to use Our Site. If you do not agree to Our Cookie Policy, please stop using Our Site immediately.

1. Definitions and Interpretation

    1. In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

2. Information About Us

    1. Our Site is owned and operated by Shy Guys Ltd, a limited company registered in England under company number 10381431, whose registered address is Maple House, 5 The Maples, Cleeve, Bristol, BS49 4FS.
    2. Our VAT number is GB250811629.
    3. Our Data Protection Officer is Anne-Marie Alexander, and can be contacted by email at ammo@shyguys.co.uk, by telephone on 00172510001, or by post at Maple House, 5 The Maples, Cleeve, Bristol, BS49 4FS.

3. How Does Our Site Use Cookies?

    1. Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
    2. By using Our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us. Third-party Cookies are used on Our Site for analytics and functionality purposes. For more details, please refer to section 4 below.
    3. All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:

Strictly Necessary Cookies

A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.

Analytics Cookies

It is important for us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping us to improve Our Site and your experience of it.

Functionality Cookies

Functionality Cookies enable us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.

Targeting Cookies

It is important for us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests. Some information gathered by targeting Cookies may also be shared with third parties.

Third-Party Cookies

Third-party Cookies are not placed by us; instead, they are placed by third parties that provide services to us and/or to you. Third-party Cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or by third parties providing analytics services to us (these Cookies will work in the same way as analytics Cookies described above).

Persistent Cookies

Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.

Session Cookies

Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.

      1. Cookies on Our Site are not permanent and will expire after 10 years.
      2. For more details of the personal data that we collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy Policy above.
      3. For more specific details of the Cookies that we use, please refer to the section below.

4. What Cookies Does Our Site Use?

Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how Our Site is used. This, in turn, enables us to improve Our Site and the services offered through it. You do not have to allow us to use these Cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable us to continually improve Our Site, making it a better and more useful experience for you.

5. Consent and Control

    1. Before Cookies are placed on your computer or device, you will be shown a banner requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies unless those Cookies are strictly necessary; however certain features of Our Site may not function fully or as intended. You can return to your Cookie preferences to review and/or change them at any time by clicking the option at the end of this policy.
    2. In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
    3. The links below provide instructions on how to control Cookies in all mainstream browsers:
        1. Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB
        2. Microsoft Internet Explorer: https://support.microsoft.com/en-us/kb/278835
        3. Microsoft Edge: https://support.microsoft.com/en-gb/products/microsoft-edge (Please note that there are no specific instructions at this time, but Microsoft support will be able to assist
        4. Safari (iOS): https://support.apple.com/en-gb/HT201265
        5. Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-Cookies-website-preferences
        6. Android: https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3DAndroid&hl=en (Please refer to your device’s documentation for manufacturers’ own browsers)
  1. Changes to this Cookie Policy
      1. We may alter this Cookie Policy at any time.  If we do so, details of the changes will be highlighted at the top of this page.  Any such changes will become binding on you on your first use of Our Site after the changes have been made.  You are therefore advised to check this page from time to time.
      2. In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.
  1. Further Information
      1. If you would like to know more about how We use Cookies, please contact us at hello@shyguys.co.uk, or by post at Maple House, 5 The Maples, Cleeve, Bristol, BS49 4FS.
      2. For more information about privacy, data protection and our terms and conditions, please visit the following:
          1. www.shyguys.co.uk/privacy-cookie-policy;
          2. www.shyguys.co.uk/website-terms-conditions.