An animated brand video for a recruitment agency that wanted to go against the mould and get creative.
Challenge | Brand Awareness
DeFi Recruitment was launching a completely new brand in the world of decentralised finance. Their target audience is young, digitally conscious and content-savvy, and to make an impact, DeFi Recruitment needed to connect and engage with their audience based on shared values. Otherwise, they risk people dismissing them as ‘just another agency.’
Solution | Animated Brand Video
As well as establishing how and where they operate, the brand video adopted a satirical tone of voice to poke fun at traditional notions of branding. An epic, sardonic voiceover combined with a medley of animation styles and branding clichés created a video that established DeFi Recruitment as engaging, unique and creative, but also as a brand that didn’t take itself too seriously.
“Communication was on point, and they took the time to learn about my business and vision. The speed of delivery and the results far exceeded my expectations.”
Hugo Lennard | DeFi Recruitment